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Shilpa Shetty is busy cashing on her new-found popularity while it lasts; her unexpected bonanza with Big Brother in the UK has led to several windfalls like book offers and paid interviews. The latest news-worthy thing this beautiful babe has done is to have gone and launched her own fragrance - S2. She’s not the first Indian celeb to do so, Amitabh, Shahrukh, Zeenat, and Lata Mangeshkar have also launched their fragrances.

Shilpa’s scent (pun unintended) has overtones of Jasmine and is supposed to represent her Indian heritage. The fragrance was released in London on Tuesday. If the scent spreads, Shilpa wishes to build on it and launch her own jewelry and clothes line.

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